Referral Marketing For Home Improvement Contractors

In these tough economic times, it is imperative that home improvement contractors implement a fully-functioning referral marketing strategy. If they don’t, they are potentially losing thousands (or hundreds of thousands) of dollars in sales and profits.

If designed and executed properly, this referral marketing system will help home improvement contractors:

o Attract a steady flow of ready and willing customers for your most profitable services;

o Give your business an “UNFAIR ADVANTAGE” by locking-out your competition from the best customers and the most profitable markets;

o Build your image as THE authoritative home improvement expert in your area and command top-dollar for your services;

o Enjoy the freedom to raise your prices year after year, while your competition has to discount to survive;

o Generate a torrent of profitable referrals from existing and past customers through referral marketing;

o Dramatically increase the VALUE and salability of your business;

o Have your customers enthusiastically giving you permission to contact them for future business;

o Have a 24 hour a day/7 day a week profit-producing referral marketing system that creates leads while you are sleeping, fishing, golfing, relaxing, and spending time with your family;

o Dramatically reduce your workload so you’ll have plenty of time for yourself.

But with the demands on home improvement contractors to service their current clients while still hustling to find new ones, the referral marketing program that they institute has to be all-encompassing and not place more work in their already busy schedule. The last thing they need is a referral marketing program that includes a bunch of useless books and manuals they have to read, software they have to install, or huge home study courses that take months to complete.

There’s no doubt that the successful home improvement business is the one that has the most effective systems for attracting, retaining and multiplying happy customers. Most home improvement companies are so obsessed with getting new customers that they completely ignore the gold mine of opportunities with their former and existing customers and never consider any type of referral marketing program. All this does is make the home improvement contractor rat race worse for those who participate… especially when the economy slows.

But, home improvement companies that know how to develop long-term relationships with their customers, have an active database of happy customers that they communicate with on a regular basis, and that can rely on their customers to feed their business (and their families and employees), day in and day out – year after year – even when the economy takes a dump…those are the home improvement companies that are going to be successful through referral marketing.

Many home improvement contractors throw away thousands of dollars on ineffective advertising because they’re chasing that elusive new client. The truth is, their current client base – if used properly through referral marketing – can provide the instant sales and profit that they need. The value of a satisfied client is immeasurable when a properly designed and implemented referral marketing system is put in place.

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Business Development Ideas For Home Improvement Business

The home improvement business is an interesting line to be in. Less chaotic situations and the special nurturing of the place by the residents makes it an even more tempting line to be in. Yet like other businesses, you want to grow and, therefore, require business development tips, which is exactly what this articles intends to provide you.

What is the first thought that strikes you when you think about developing your business? Development or growth is indicative of higher profits, more customers (rather satisfied customers), and expansion in both reach and income.

How do you achieve these growth parameters in your home improvement business?

Well to start with, review your existing marketing efforts. Are you waiting for customers to look for you, or have you established a channel of communication whereby they can easily locate you? Develop an online presence if you already do not have one. Create a website that takes the prospective parties through a road map of how things would happen and how exactly you can help them. If possible, let it be an interactive site wherein the seekers can drop in their queries and you can contact them accordingly. Start a question-answer section on your site where you can provide some quick tips about home improvement. If your customers are happy with your tips, they can give you huge business as an award. Make a picture gallery that depicts the old and new pictures of some of your works. Do not forget to add testimonials, and if possible, a few happy faces.

Don’t just sit back because you now have an online presence. Send out your pamphlets and do a basic market research to understand your competition’s offerings. If time and resources permit, carry out a neighborhood survey to see if anybody requires such services. You might not get business directly by this means, but leaving your card and pamphlets while conducting this survey can get you few referrals. Send out cards or mementos to important clients and seek referrals through them as well.

Another way to grow is by adding to the portfolio of your services. See what your competitors provide and maybe start doing few things complimentary. To further increase your presence, you can also advertise in various women’s or home-related magazines. Being present at trade shows organized around home products always helps you generate business. It is then up to you to convert initial interested seekers into concrete clients.

A home improvement business is a place for the creative minds. Development in this field comes from your own hard work. One happy and satisfied client can help you add many. So, pay close attention to your existing projects and see them turn numbers for you.

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Top 10 Methods for Advertising Your Home Improvement Business

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve your chances at getting picked up by the search engines. Google is beginning to heavily penalize websites with unoriginal content, and content of poor quality. Don’t get cut by the search engines. Keep your content interesting, unique, and greatness will follow.

9. Word of Mouth

Sometimes in these technological days we forget the importance of word of mouth! Don’t ever underestimate the power of a good recommendation. Treat your customers with respect and handle their job with excellence and you just might get the good word passed on.

10. Physical Ads

Physical advertisements such as billboards, bus benches, and other sign-age are often expensive, but they are generally high-profile and attention-getting. If you have the marketing funds available, give it a shot and see how it works. Create a marketing campaign and if the results are lower than you expected or needed, try another route.

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Promoting a Home Improvement Business: The Basics Plus Two New Powerful Tools

Because the economy is struggling, more small home improvement businesses are struggling to stay afloat. If you are looking for new ideas to promote your business, this article is for you! I will list many of the tactics that I have used to promote my three businesses over the years, as well as two of the newer ones I have found to be very effective!

For those of you who are looking for basic proven Ideas to promote your business, I have listed 10 tried and proven methods below. No one method is going to successful promote a business. Several used in coordination with each other will build a customer base, brand your business, and allow you to gain the new clients that you need.

Proven Traditional Marketing

1) As you run your business day-to-day use well-developed stationary i.e. business cards, letter head, envelopes, and promotional materials with your URL, phone number, and email address on them.

2) Give free, no obligation consultations and estimates to as many potential clients as possible. Even if they do not hire you it will promote referrals.

3) Giving out promotional items (such as pens, hats, and jackets) is a staple promotion for most small home improvement businesses. Get these items, as well as your business cards, in as many hands as possible. Talk to vendors you work with and give them your materials. Post cards and fliers at supermarkets etc.

4) Asking your clients for referrals and permission to put a sign in their yard is a good promotion.

5) Send direct mail: Even small businesses do direct mail campaigns. This can be a costly way to get new clients, but keep it in mind as a proven tool. There are many mailing lists available if you would want to purchase one. Just run “direct mailing lists” with your city or state in any search engine to find the companies selling lists in your area.

6) Newspaper ads and magazines do sell. This is another promotion that costs some investment but usually has a reasonable return.

7) Telemarketing is a dying industry, but it is still used successfully for local business. It must be done in a low-key, low pressure way. I would be very leery of hiring a third-party marketing company now days, but it may be something you would have a few people do from their home.

8) Promote what is unique about you, your business, and your expertise. This should be the basis for your promotional campaigns.

9) Network with others doing similar work in your area.

10) Paint your company information and promotional material on vehicles.

Ways to Promote Your Home Improvement Business Online

Over the last few years I have taken my business promotion largely online with major success. Anyone can master several simple ways to promote any produce, service, or opportunity online. Most potential customers will at least jump online to check for a website and basic information before making any large purchase. Because of this, small businesses that do not have an online presence are getting pushed out of business. All of the promotional techniques below are either free or can be done for a very minimal investment.

Here is a List of Basic Ways to Promote Your Business Online

1) Set up a website for your business

2) Set up a blog. There are countess free blogs or you can build your own.

3) Write articles on free online services such as Ezinearticles.

4) Post on online forums and discussion groups concerning your business

5) Press Releases. Two free ones are PRWeb and PRleap.

6) Advertise on free directories online. There are hundreds of them.

7) Use social networking such as Facebook and Twitter

Another Tool I Have Recently Found

I have recently come across what I believe to be a great promotional tool for any small business. The business is called SentOutCards and you can Google it to find affiliates selling a membership package. It allows small businesses to easily send post cards and greeting cards out to their customers. It’s a great way to get referrals, and promote any small business.

I hope this article has provided you with some concrete ideas. I have learned and implemented about 15 ways to promote my business online over the last year. I do it all for free! If you have some spare time and would like to learn how click here now! [http://www.miketheimmaccmentor.com] I will personally show you what I believe to be the best internet marketing training available. It has over 700 hours of training. Learning to build websites, blogs, and use social networking is much easier than I ever thought.

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