In these tough economic times, it is imperative that home improvement contractors implement a fully-functioning referral marketing strategy. If they don’t, they are potentially losing thousands (or hundreds of thousands) of dollars in sales and profits.
If designed and executed properly, this referral marketing system will help home improvement contractors:
o Attract a steady flow of ready and willing customers for your most profitable services;
o Give your business an “UNFAIR ADVANTAGE” by locking-out your competition from the best customers and the most profitable markets;
o Build your image as THE authoritative home improvement expert in your area and command top-dollar for your services;
o Enjoy the freedom to raise your prices year after year, while your competition has to discount to survive;
o Generate a torrent of profitable referrals from existing and past customers through referral marketing;
o Dramatically increase the VALUE and salability of your business;
o Have your customers enthusiastically giving you permission to contact them for future business;
o Have a 24 hour a day/7 day a week profit-producing referral marketing system that creates leads while you are sleeping, fishing, golfing, relaxing, and spending time with your family;
o Dramatically reduce your workload so you’ll have plenty of time for yourself.
But with the demands on home improvement contractors to service their current clients while still hustling to find new ones, the referral marketing program that they institute has to be all-encompassing and not place more work in their already busy schedule. The last thing they need is a referral marketing program that includes a bunch of useless books and manuals they have to read, software they have to install, or huge home study courses that take months to complete.
There’s no doubt that the successful home improvement business is the one that has the most effective systems for attracting, retaining and multiplying happy customers. Most home improvement companies are so obsessed with getting new customers that they completely ignore the gold mine of opportunities with their former and existing customers and never consider any type of referral marketing program. All this does is make the home improvement contractor rat race worse for those who participate… especially when the economy slows.
But, home improvement companies that know how to develop long-term relationships with their customers, have an active database of happy customers that they communicate with on a regular basis, and that can rely on their customers to feed their business (and their families and employees), day in and day out – year after year – even when the economy takes a dump…those are the home improvement companies that are going to be successful through referral marketing.
Many home improvement contractors throw away thousands of dollars on ineffective advertising because they’re chasing that elusive new client. The truth is, their current client base – if used properly through referral marketing – can provide the instant sales and profit that they need. The value of a satisfied client is immeasurable when a properly designed and implemented referral marketing system is put in place.